Our sales process needs to change in 2012.
We are now a more aware, knowledgable and discerning customers. We have been made that way because of the financial predicaments that the so-called recession has put us in.
We were made to venture out as customers to seek bargains, value for money, and better deals.
Products and services that we once would not give a chance or shy away from, where tried out.
We are now aware of different options out there.
So what does this mean for service providers and product suppliers. Simple:
You need to view yourself as commodity suppliers.
Conclusion in follow up blog.
Jake
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